The End of Contact Form Spam. Bots Can't Fake a Voice.
Ethel captures real customer inquiries through natural conversation -- no more filtering garbage, no more reCAPTCHA, just real leads from real people.
81% of visitors abandon contact forms. The rest is mostly spam. Ethel solves both.
Hear Ethel In Action
See how Ethel captures customer inquiries through natural voice conversations. No typing, no spam, no friction. Just real people reaching your business.
That's voice-first customer capture. Customers speak naturally, you receive transcribed messages with AI-drafted responses ready to go. No spam. No abandoned forms. Just real inquiries.
Ready to end contact form spam?Contact Forms Are Broken
Your contact form is supposed to bring you leads. Instead, it brings you:
Spam. Endless spam.
- ✗ Bots fill it out faster than real customers
- ✗ reCAPTCHA slows down real people, doesn't stop determined spammers
- ✗ You've stopped checking because 90% is garbage
Abandoned forms.
- ✗ 81% of visitors leave before completing
- ✗ Mobile users hate typing on tiny keyboards
- ✗ Long forms feel like homework
Lost opportunities.
- ✗ Real customers give up and call your competitor
- ✗ When they DO submit, you're buried in spam
- ✗ No way to know what customers actually want
There's a better way.
Meet Ethel: Voice-First Customer Capture
Ethel replaces your contact form with a simple voice widget. Customers click, speak, and go. You get real inquiries from real humans -- transcribed, categorized, and ready for response.
Customer Clicks
A friendly voice button appears on your website. One tap to start recording.
They Speak
No typing required. Customers explain what they need in their own words. More detail, less friction.
Review & Submit
Ethel transcribes in real-time. Customers can review and correct before submitting.
AI Routes
Ethel extracts contact info, determines the right department, drafts a professional response.
You Respond
You receive an email with transcript, contact info, and AI-drafted response. One-click approve or edit.
Nothing goes to the customer without your approval. Ever.
Key Features
Bots Can't Fake a Voice
Every Ethel submission requires at least 2 seconds of actual human speech. No bot can generate that. No reCAPTCHA needed. Every message in your inbox is a real person with a real question.
Stop wasting time filtering garbage.
Nothing Gets Lost
Even if a visitor starts speaking and abandons before submitting, Ethel captures the partial transcript. You'll know someone tried to reach you -- and what they were asking about.
Recover leads that would vanish with traditional forms.
Speak Faster Than You Type
81% of visitors abandon contact forms. Voice changes everything: 3x faster than typing on mobile, customers share more detail when speaking naturally, no "required field" friction.
More submissions. Better information. Happier customers.
Right Message, Right Team
Ethel automatically categorizes inquiries: Sales questions go to sales, support issues to support, complaints to customer service. Create unlimited departments with their own email recipients and Slack channels.
Messages land where they belong.
Professional Replies in Seconds
Ethel drafts a response based on the customer's inquiry and your department's communication style. Click "Reply with AI Draft" and it opens in your email client -- ready to review and send.
Cut response time from hours to minutes.
Ethel Gets Smarter Every Day
Every email you send trains Ethel on how YOUR team communicates. Through our SendGrid integration, approved responses feed back into the AI. After a few months, drafts sound like your best customer service rep.
Pre-training available from your existing emails.
Never Miss a Message
Email gets filtered. Slack doesn't. Every Ethel submission triggers a notification to your configured Slack channel -- backup insurance that real inquiries never get lost.
Even if email fails, Slack catches it.
Proof of Every Conversation
Every voice message is transcribed and stored for up to 90 days (Business plan). Perfect for service businesses where "he said / she said" matters. A locksmith shows up and the customer denies calling? You have the recording.
Peace of mind. Legal protection.
Every Language Welcome
Ethel transcribes and translates incoming messages so you understand every customer, regardless of what language they speak. Spanish, French, Mandarin, Portuguese -- Ethel handles it.
Serve a global customer base.
Ethel Listens. You Respond.
What Ethel Does
- ✓ Captures voice inquiries
- ✓ Transcribes and categorizes
- ✓ Drafts professional responses
- ✓ Waits for YOUR approval
What YOU Do
- ✓ Review every inquiry
- ✓ Edit drafts if needed
- ✓ Send responses when ready
- ✓ Maintain complete control
Ethel is NOT a chatbot. She doesn't talk back to customers. She doesn't send emails on your behalf. No risk of AI saying something wrong to your customers. No "oops" moments. No liability. Every word that reaches your customer comes from YOU.
Simple Pricing. Real Value.
No surprise fees. No complexity. Just voice-powered customer capture.
Starter
Small businesses getting started
Professional
Growing businesses, full features
Business
Service businesses needing proof
Enterprise
High-volume, dedicated support
*Fair use cap of ~100,000 messages/month. If you're hitting that, let's talk Enterprise.
What's Included (All Plans)
Ethel vs. Traditional Contact Forms
| Feature | Contact Form | Ethel |
|---|---|---|
| Spam protection | reCAPTCHA (often fails) | Voice required (bots can't fake it) |
| Completion rate | ~19% | Much higher (voice is faster) |
| Mobile experience | Frustrating | Natural (just speak) |
| Data quality | Minimal (required fields only) | Rich (conversational detail) |
| Response drafting | Manual | AI-assisted |
| Department routing | Manual sorting | Automatic |
| Partial capture | Lost forever | Saved |
| Setup time | Varies | 5-10 minutes |
✓ Perfect For
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✓
Service businesses
Plumbers, electricians, HVAC, landscaping, contractors
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✓
Professional services
Lawyers, accountants, consultants, agencies
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✓
Local businesses
Dental offices, veterinarians, salons, spas
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✓
E-commerce support
Customer questions, order inquiries
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✓
Any business tired of spam
If your contact form is 90% garbage, Ethel fixes it
✗ Important Notes
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Medical/Dental Practices
Ethel is NOT HIPAA compliant. We provide a disclaimer toggle for general inquiries. Not for protected health information.
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Appointment booking
No calendar integration yet -- on our roadmap
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Structured data forms
Forms requiring exact numbers, dates, or legal documents
We believe in using the right tool for the job. Ethel shines for conversational inquiries -- not structured data entry.
Frequently Asked Questions
Stop Filtering Spam. Start Responding to Real Customers.
Join businesses capturing 3x more real inquiries with voice-first customer engagement.
Get Ethel For Your Website